Powerful Goal Setting Framework That Can Change Your Life !!

 Objectives are what you’re setting out to achieve. 

Key Results are the measurable benchmarks that show you whether you’ve achieved your objectives. 

Initiatives are the specific tasks you’ll do to achieve your key results. 

Put another way: 

Objectives = “What do you want to achieve?” 

Key Results = “How will you know when you’ve achieved it?”

Initiatives = “How are you going to achieve it?”

Objectives = Strategy. 

Key Results = Measurement.

Initiatives = Execution.

Here’s a business example: 

Objective: Improve Company website

Key Results:

1) Re-design visuals and layout of website

2) Increase visit times by 10%

Initiatives: 

1) Write a design brief and hire a freelance designer

2) Add 10 videos from content library to website

And a personal example: 

Objective: Improve fitness & physical health

Key Results:

1) Lose 3kgs in 90 days

2) Be able to do 50 push-ups in a row

Initiatives: 

1) Start a meal plan subscription that limits calories

2) Find an accountability partner and do 20 push-ups/per day

Most goal-setting frameworks fail by not bridging the gap between strategy and execution. 

A goal of “Improving fitness & physical health” is useless without knowing exactly what success means. 

And knowing what success means is useless without knowing how you’ll get there.

What you want to achieve = Objective

How you’ll know you’ve achieved it = Key Results

How you’re going to achieve it = Initiatives

Next time you set personal or company goals, I strongly encourage you to take the time and effort to use OKRs. 

There’s no way of fooling yourself or others.

Remember: 

I will (Objective) as measured by (this set of Key Results) by doing (these initiatives).